The Ram Promaster Commercial Truck runs as effectively & efficiently at any hour - day or night. This Campaign, titled "Tick Tock," tells two stories at once, showing the 24 hour functionality of the vehicle in a commercial setting. The key to creating these ads was to depict a dual image that tied in all the elements of the concept, balancing architecture, perspective and the day-to-night transition in a natural and effortless way.
Andy Glass: Time on Your Side
June 19, 2017